Colours are an important factor in logo design and implementation. Cooler colours, (e.g. blues and greens) have a more calming effect than the more vibrant (reds and oranges) colours. This should be taken into account when designing a logo.
For companies whose target audience are the younger generations, it is often found that they choose brighter, sharper colours. To appeal to younger children, many bright colours are often used to be eye catching and interesting. For older kids and teens, red is a common colour as it's edgy, vibrant and has an impact that gets adrenaline going. It's associated with people who are outgoing and popular; people that teens want to be-- and by using the brand that the logo represents-- become.
Greens and blues are more common for informative and conservative sites and products, green especially used by companies who want to appear "green" and good for the world.
Colours therefore have an impact on how people perceive things and would perceive a company or a product. This is what spurrs companies to not change their entire logo but only the colours (for example, Apple's famous logo; an apple with a bite taken out of it, but has had many colours over the years, starting with a rainbow stripe effect.)
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